Key car debuts from the Brussels Motor Show

The Brussels Motor Show has opened in Brussels Expo, running from 9 to 18 January 2026, with a mix of mainstream launches and newer electrified entrants that will be relevant to both fleets and private buyers over the next 12 to 24 months. 

Toyota is using the show for the European debut of the all-new Hilux, which is significant for fleets that still rely on pick-ups for site work and mixed-road use. Toyota is flagging that the next-generation Hilux line-up will include the model’s first battery-electric powertrain, showing a shift in a sector where electrified alternatives remain limited. 

Kia has brought the EV2 to Brussels, positioned as a compact B-segment electric SUV designed to broaden access to EV ownership. Kia is quoting up to 448 km of range (278 miles) and highlighting features such as EV route planning, Plug & Charge and vehicle-to-load capability, which will appeal to private customers and salary sacrifice drivers looking for a smaller EV with modern charging convenience. 

Hyundai is also using Brussels to debut the STARIA Electric, a large MPV aimed at high-occupancy use cases, including private customers needing space and business users running people-moving operations. Hyundai is positioning it as its flagship MPV, with the Brussels reveal highlighting the brand’s continued push into larger EV body styles beyond conventional SUVs. 

For fleets watching new entrants, Chinese brand Zeekr has revealed the 7GT at Brussels as part of its European expansion, ahead of a UK debut. While this sits more in the premium end of the market, it underlines the widening choice of electric models arriving into Europe that could filter into executive and management car lists, depending on pricing and supply. 

On the commercial vehicle side, Stellantis Pro One is showcasing a broad professional vehicle line-up at the show, spanning compact through large vans, with models from Peugeot, Citroën, Opel and Fiat Professional represented. For fleet operators, the key point is continued manufacturer focus on offering multiple body styles and conversions across the mainstream van segments, rather than one-size-fits-all electrification