MG’s new MG4 EV Urban has been set up to do a very specific job in the UK market, which is to bring the MG4 name back to a price point that works for high-volume salary sacrifice and company car lists, while still offering the kind of cabin and luggage space that makes it practical as a daily driver rather than a second car.
The line-up starts at £23,495 for the Comfort Standard Range and moves to £25,495 for the Comfort Long Range, with a Premium Long Range at £27,995.
The batteries are either 42.8 kWh or 53.9 kWh, which translate into WLTP ranges of 201 miles for the Standard Range and up to 258 miles for the Long Range, so it is clearly aimed at typical commuting and mixed local mileage rather than trying to win a range race against larger, more expensive EVs.
It also differs from the regular MG4 EV in the way it is made, because it switches to front-wheel drive and uses cost-focused hardware choices that help explain how MG has kept the list price low. The MG4 Urban also has different styling.
Charging performance is best understood in the same context, because peak DC figures are quoted at 82 kW for the Standard Range and 87 kW for the Long Range with a 10 to 80% rapid charge in about half an hour, and the inclusion of a heat pump as standard should help reduce the seasonal swing that can otherwise make winter running and range planning harder for drivers without regular access to workplace charging.
The practical case is strengthened by the packaging, because it is a 4,395 mm hatchback with a long wheelbase and a boot quoted at 577 litres including underfloor storage, which is the kind of number that can remove the perceived need to step up into an SUV on a company car list, particularly for drivers who prioritise space, ease of parking, and straightforward costs over outright performance.
Does this tick all your car boxes? Then head to our MG page for the best MG4 leasing deals.
